It’s time to accept the fact that Instagram is becoming the queen amongst all media. It seems that their team developers works tirelessly to find users’ needs and bring them to life. The fact that they constantly improve and implement new features that amaze all users confirms the fact that Instagram rules all social media.
These are some of the newest Instagram features that shook all competition away:
- Recommended Posts.The Recommended Posts came right after several changes such as the ‘you’re all caught up’ icon. Instagram has also improved something that the users asked for long time ago – the algorithms for prioritizing newer posts. Up till now, Instagram’s feed was not organized chronologically, something that the users were not very fond of. However, they have decided to give time and date a little more importance.
- Answering questions in stories.Marketers saw this as a blessing the moment it was enrolled, for it is a very smooth way to interact your audience and drive engagement. Using stickers to pose questions will increase transparency and will bring your brand get closer to the customers.
- ‘Mention’ in stories.Users now have the option to share content that mentions them. It can only be shared in their Stories in a form of a sticker that tags the original creator. Re-sharing content that has mentioned your brand is really awesome because it allows you to post testimonials without looking like you’re bragging and in the same way it gives you a chance to prove that you appreciate your customers’ opinion.
- Shoppable Instagram Stories.Instagram implemented click-to-shop tags to use in the feed and in Stories, making e-commerce easier than ever to conduct. And, one thing’s for sure, Instagrammers love to shop! Users can tag their products and lines using a few stickers, such as: a shopping bag image, a sticker with the product name, and translucent text.